As the world adjusts to the new normal with face masks and sanitizers, the automotive industry is also adapting to the new dynamics and an eventual new customer journey of car purchasing. The automotive dealerships are leaving no stone unturned to convert the receding footfall of the dealerships into online traffic and deliver a similar car buying experience in the safety and comfort of the customer’s living room. Here are some of the most innovative measures to emerge in the dealership ecosystem that are bound to ensure business continuity and an eventual growth for that matter.
Bringing the dealership experience closer to home
As customer queries go online, the mode of interaction between a dealership and the potential customer is also experiencing a rapid change. Hence dealerships are striving hard to bring the dealership ‘experience’ close to their homes by offering services like at-home test drives, digital showroom, online configurator, VR test drive, videoconference, digital walkarounds and many more.
Online car buying and at-home delivery
Taking the entire automotive retailing ecosystem online amidst the ongoing pandemic is one of the most profounds changes that the automotive industry has experienced in recent times. The framework is now being developed to digitize all the steps of the purchase journey right from queries to delivery.
As per Google survey, “Global Auto Pulse” conducted between March and April 2020, in the period of the next 12 months “18% of auto shoppers would buy a vehicle sooner if they could purchase the vehicle they wanted without going to a dealership.”
This includes that the customer does not need to step out of the home as the entire car-buying journey is covered online with the car being delivered at the customer doorstep.
With most of the major automotive gatherings called off due to restaining guidelines, the major stakeholders of the automobile industry are now headed to digital events. From the action-packed pavilions to live streams, things have changed a lot.
For instance, Hyundai unveiled its Elantra sedan for the 2021 model year in early March through a live stream. This was one of the first initiatives from a major automotive stakeholder that pointed towards the new way of automotive retailing, at least for some time in the future. The Korean automaker leveraged video content and the teaser garnered around 800,000 combined views creating the much-needed hype about its upcoming product.
Making the transition smoother and faster
AutoFacets is at the forefront of making digital technology more accessible than ever before especially in these critical times in the global automotive landscape. We offer a host of digital transformation solutions tailor-made for the automotive retailing ecosystem. Our SaaS/PaaS offerings create the entire digital journey right from the lead stage to the delivery of the vehicle and after-sale services. Here some of the prominent solutions that we offer:
‘Contactless Check-in service’
Our ‘Contactless Check-in service” is a state of the art platform which makes sure the customers have a complete contactless experience while their vehicles get serviced. The COVID-19 guidelines are the focal point around which the entire ‘Contactless Dealership Service’ is crafted. Our solutions enable dealerships to ensure the safety and well-being of their customers as well as employees. We have opted for cloud hosting to deliver the ultimate customer experience. The service promises to deliver on all the aspects with easy deployment and rapid integration with the existing infrastructure of Dealer Management Software.
The suite is offered in the form of a lightweight application which does not disrupt the existing IT ecosystem of the dealership. It is a microservices-based solution which is easy to configure & maintain and hence, provides the easy to scale up in the future while also being economical and low on maintenance.
One-stop solution that gives a centralized viewpoint to the dealer over different aspects such as pre-booking, sales of vehicles, parts and spares, the marketplace, CRMs, Digital Marketing and beyond.
Product Configurator & E-commerce
Our solutions further enhance online buying experience with interactive configurators right from ordering any spare parts, seeing product details to placing an order online. It connects the dealers to customers and expands their customer pool.
Digital Marketing Solutions
A complete marketing package for creating the perfect automotive retail customer experience by leveraging all the tools you require. It lets dealers and other stakeholders engage with the target audience and send them personalized marketing messages.
Our system requires the vehicle details to be entered only once with the complete set of documentation and pictures of the vehicle. They are then subsequently used to publish vehicle info on remarketing platforms, dealership websites and partner websites.
360° Customer Behavior Analytics
AutoFacets’ software can sense and learn customer preferences based on their buying behaviour, which enables sales experts to retain customers, capture leads and increase sales by leveraging custom solutions through interactive applications.
AutoFacets is a pioneer when it comes to offering world-class solutions for the entire automotive industry. Right from the dealerships to aftermarket experience, we cover it all. Contact us for any query while we ensure that your business remains afloat and doesn’t go off track.