See Everything A Car Has To Offer With This Mixed Reality Showroom


, Augmented Reality, Videos & Webinars

This mixed reality car showroom ups the ante when it comes to convenient car shopping

Not all showrooms have enough space to showcase all of their car models, or everything that they can do. To solve this problem, Isobar and Carat created a mixed reality car dealership that will enable consumers to experience a car virtually wherever they are.

Called the V-Showroom, the mixed reality experience is currently putting the spotlight on General Motors International’s Chevrolet Cruze. By simply using an iPad with an attached depth sensor, a physical space can be scanned in order to overlay a 3D replica of the car for the dealer and consumer to explore.

The augmented reality experience allows consumers to change the vehicle color, watch how it drives on the road, see the engine and interior up close and much more. All of this can be done without needing to be physically in a showroom; a win-win for car dealers and customers.

Author – Azalea Pena

Courtesy of psfk

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