Job Description:

• We are looking to hire a Digital Marketing Specialist with a strong background in content strategy cum management, who comes from a technology or IT service industry
• This hybrid role blends strategic digital marketing execution with factual (not creative) content development to drive brand awareness, engagement, and conversion across digital channels 
• You will play a key role in managing campaigns, optimizing online presence, and producing compelling content tailored to our target audiences 

Job Responsibilities:

• Plan, execute, and optimize digital marketing campaigns across channels (SEO, SEM, email marketing, paid ads, social media)
• Develop and manage content calendars aligned with campaign goals and brand strategy
• Create high-quality digital content including blog posts, social media assets, email newsletters, short videos, and web copy
• Collaborate with internal teams to ensure messaging is cohesive across platforms
• Monitor and analyze campaign performance metrics using various tools 
• Conduct keyword research and implement SEO best practices
• Manage and grow social media accounts, ensuring timely and engaging posts
• Stay current with trends in digital marketing, social media, and content innovation

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
• 3+ years of experience in digital marketing with a strong content creation portfolio, preferably in the IT or software services domain
• Proven experience with platforms like Google Ads, Meta Ads Manager, Mailchimp, and WordPress
• Working knowledge of SEO principles, analytics tools, and digital performance metrics
• Experience with basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus
• Self-starter with strong project management skills and attention to detail

Primary Skills:

• Communication
• Digital Marketing
• Search Engine Optimization (SEO)
• Search Engine Marketing (SEM)
• Content Marketing

Other Skills:

• Teamwork
• Adaptability