Jaguar Land Rover and The PSA Group: A Merger on the Cards?


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Tavares has transformed PSA’s Peugeot, Citroën and DS brands (plus newly acquired Vauxhall-Opel) from a dire financial situation into what is now one of the most profitable car-making groups in the world. The owner of PSA Group, Carlos Tavares shared his thoughts on merger with Jaguar Land Rover.  However, he said that he would consider the merger only if it doesn’t distract the French Firm. During his recent interviews, Tavares has been quite transparent about his wish to expand PSA which currently comprises of Citroën, DS, Peugeot and Vauxhall/Opel.

Carlos Tavares is the man behind the cost-saving plan for Vauxhall-Opel and making it one of the biggest-car selling group in Europe after VW. Big challenges lie ahead, when it comes to the merger with Jaguar Land rover where the brand is owned by Tata Motors. In the past, Tata motors has experienced a major fall in demand for the diesels and the decline of Chinese market. Tavares has helped achieving the success for Vaxhuall/Opel which made a lot of profit in the first 20 years.

He stressed his concerns on this thought by citing that “With Opel, we have demonstrated that we can turn around a company that was in the red for 20 years, in 12 months. So, this is something we know how to do. Further, he gave a better picture of the focus of his plan of “Push to Pass” strategy, in which the company’s global presence expands. Including the expansion of Russia, US, and Indian Market.

In a recent interview Tata Motors stated his concern by saying that “There is no truth to the rumors that Tata Motors is looking to divest its stake to JLR” The Jaguar Land Rover 2018 loses where Tata’s boss had previously affirmed its commitment to the company. The Peugeot family, which owns the largest stake of in PSA group stated that it would back the future mergers or acquisition, including with the FCA group.

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